Monday, June 24, 2013

Procrastination – The Mother’s Ruin When It Comes to Clinching That Last Minute Holiday Deal

Just as gin was the “mother’s ruin” rendering women sterile during the epidemic of cheap gin consumption in 18th century England, so procrastination can totally scupper attempts to secure that bargain holiday deal for today’s online consumer.

Missing the boat because of indecision is so galling.

“If only I hadn't dithered!” we berate ourselves when that too-good-to-be-true cheap deal sits there waiting for us to press BOOK NOW.

But book now is what we don’t do.

It’s usually because we think, oh there’s time yet, I’ll think about it for a couple more days. But the thing is with each day that passes that deal is slowly eroding.

And then before you know it, it’s gone; the price hiked back up to what it would normally be waiting for all those who missed the boat originally to come running back as time slips away and they know they have to book it now, because if they don’t someone else will, and really this is the place they wanted to go all along.


So if you’re looking to go on holiday in the South of France, for instance, and found this great package at a Hotel in Nice perhaps, instead of procrastinating, just get on and say, “Yes, this is the one, this will do nicely” and press that BOOK NOW button.

Taking the bull by the horns, so to speak (though this isn’t a holiday in Spain we’re talking about), taking that plunge and being bold often has the opposite effect of missing the boat.

Grasping an opportunity when it arises most often leads to a feeling of total elation. It’s exhilarating. You've done it, said yes. It leaves you feeling so excited that even the adrenaline starts to pump.

Yes, it’s true, your first thought is to wonder if you've done the right thing, but then when you go back and check again and re-visit the hotel website and then start researching a bit about the place you've just committed yourself to visiting, you quickly realize you have totally made the right choice.

And that’s when you start to feel chuffed that not only are you going to somewhere like Nice, but you’re going to be staying in this hotel that is a fabulous example of the belle époque period that so caught the imagination of the English back in the late 19th century.

So, the moral is, don’t fall foul to the mother’s ruin of holiday booking and instead let true elation make you giddy.

By Mitch Wicking 
A journalist and reporter for many years Mitch enjoys investigating Life's little wonders for consumercheckpoint.co.uk, Villa Rivoli and many other domains. Born and bred in London, father-of-three Mitch now lives and works aboard a beautiful narrow boat on a peaceful marina in the heart of England which he shares with his Leicester “duck”/muse.